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出版企业: 与其被裹挟不如主动出击

最后更新:  2020-07-28 16:07    来源:高登棋牌

高登棋牌  XIANXIAQUDAOSHOUYIQINGYINGXIANG,BUSHAOCHUBANDANWEIKAISHIBUJUXIANSHANG。YISHIJIAN,HENDUOCHUBANDANWEIDUANSHIPIN、ZHIBOLUNFANSHANGZHEN。CHUBANRENGAOBIESHUSHIQU,YONGBAORONGMEITI,CHANGSHIZAIGEGEHUANJIEYUNYONGRONGMEITIGONGJU,ZAIZUNXUNCHUANTONGYUBUDUANGEXINZHONGXUNZHAOSHIHEDEFANGSHI。RANERZAIXUANXIAOBEIHOU,NANYIYANGAICONGYEZHEDEJIAOLV: YINGXIAOSHOUFASHIFOUYOUXIAO,XIAOGUOBUJIAYOUGAIZENMEBAN,SHIJIXUJIANCHI,HAISHILINGMOUCHULU?

  疫情使线上融合提速

高登棋牌  HUACHENGCHUBANSHE5YUEXIAXUNCANYUKUAISHOU“YUNSHUPU”HUODONG,ZAI10TIANNEIZUOLE6CHANGZHIBO,NIANQINGBIANJILUNFANSHANGZHEN,GEZHONGFENGGEDOUYOU,RANGDUZHEYANQIANYILIANG,YEQUDELEBUCUODEXIAOSHOUCHENGJI。

  GAISHETUSHUYINGXIAOZHONGXINYINGXIAOZONGJIANMAIXIAOMAIZAIJIESHOU《ZHONGGUOXINWENCHUBANGUANGDIANBAO》JIZHECAIFANGSHISHUO,YIQINGGUOHOUHUACHENGCHUBANSHEYIQUANMIANQIDONGLEXIANSHANGYINGXIAOMOSHI,YUTOUBUWENHUAGONGZHONGHAOLIANHEXIAOSHOU、ZAIYOUZANPINGTAIJINXINGFENXIAO,DOUYIN、KUAISHOU、WEIBO、WEIXINQUANMIANQIDONG,TONGSHIFAJUESHEQUNLILIANG、MINJIANDUSHUHUILILIANG,QIDONGYIXILIEXIANSHANGHUODONG。BIANJI、ZUOZHEZHIBOJIANGSHU、MAISHUYECHENGLERICHANGGONGZUO。

高登棋牌  MAIXIAOMAIRENWEI,CHUANTONGXINGYEYUHULIANWANGDERONGHESHIBIRANQUSHI,YIQINGSHIZHEIZHONGQUSHITISU,“XUNSUDIAOZHENGXINTAIYINGDUIXINXINGSHI,FAHUICHUANGYITUPOWANGCHANGDEYINGXIAOSILU,GAIBIANHUAYUFANGSHISHIYINGWANGLUOSHENGTAI,SHIDANGWUZHIJI。”

  ZAIRONGMEITIYINGYONGFANGMIAN,JIANGSURENMINCHUBANSHEFAHUIZISHENNEIRONGYOUSHI,ZAIZHISHIFUWUSHANGJINXINGBUJU,RUYULISHIYANXISHEGONGZHONGHAOHEZUO,KAIZHANXIANSHANGWEIKEFENXIANG;ZAIDANGDANGWANG、JINGDONGTUSHU、TIANMAOQIJIANDIANTONGBUKAIZHAN“YUQINGNIANXUEZHEYIQIDUSHU”ZHIBOHUODONG。WEILECHONGSHIDANGZHENGDUWUDEJINGYINGSILUHENEIRONG,JIANGSURENMINCHUBANSHEHAIYUJIANGSUXINHUA、《NANJINGCHENBAO》HEZUO,TONGGUO“FENGHUANGXINHUADANGZHENGYUNKETANG·YUNSHUOXINSHINENG”LANMU,WEIDANGYUANGANBULIANGSHENDAZAOYIXILIEZHISHIYUEDUFUWUXIANSHANGFENXIANGHUI。

  ZHUANBIANSHINEIZAIXUQIUSUOZHI。JIANGSURENMINCHUBANSHEYINGXIAOBUYEWUJINGLISONGTIANRENWEI,RONGMEITIKEYIBANGZHUCHUBANDANWEIGENGJIALITIHUADIZHANXIANCHANPIN。YIQIAN,TUSHUDEZHANSHIJUXIANYUFENGMIAN+NEIRONGJIANJIE+ZUOZHEJIANJIE,XIANZAI,CHUBANDANWEIKEYIYONGSHIPIN、YINPIN、DIANZISHU、YINGSHIIPDENGGEZHONGFANGSHILAILITIZHANXIANYIBUZUOPIN,MANZUBUTONGRENQUNDEXUQIU。SONGTIANSHUO: “RONGMEITIDEYINGYONG,KEYIBANGGAODENGQIPAIRANGBAOPINGENGBAO,YEKEYIRANG‘XIAOERMEI’‘ZHUANERQIANG’DECHANPINSHUNLIZHAODAOYONGHU。”

  “小白”在复盘中进步

  LIAONINGRENMINCHUBANSHEWENSHIBIANJISHIBIANJIZHAOWEININGJINNIANGONGCHANGSHILE6CIZHIBO,TAGAOSUJIZHE,GUANZHONGZUIDUODESHI4YUE24RIDEZHIBO,GONG1473REN。ERZHUANHUALVZUIGAODEZHIBOSHI5YUE19RIDETIANMAOZHIBO,ZHIBOJIAN208GEGUANZHONG,MAICHUQU9BENSHU。“DANGRAN,ZHIBOGANGQIBU,SUIRANJIHUISHICUNZAIDE,DANYEBUSHIMEICIDOUYOUHENHAODEXIAOGUO,RU6YUE22RIDEZHIBO,JIUYIBENSHUYEMEIMAICHUQU。”

高登棋牌  ZAIZHAOWEININGKANLAI,ZUIDADETIAOZHANJIUSHICHANPIN,YINWEITUSHUSHIYOUYIDINGTESHUXINGDE。CHIBOHEHUAZHUANGPINZHIBODAIHUOYINWEICHANPINDEZHIGUANXINGHEKEZHONGFUGOUMAIXING,SUOYIBIAOXIANTUCHU;ERTUSHUSHIDAIYOUNEIHANXINGDE,JINPINGJIESHAO,BUYIDINGCUCHENGYOUXIAOGOUMAI——“GUERTUSHUZHIBOZHONGGENGDUODERENXUANZELEGUANWANG。YEJIUSHISHUO,TUSHUZHIBOZHONGGONGZUORENYUANFEISHIFEILI,QUEMEIYOUTAIHAODEDAIHUOXIAOGUO。”

  JIZHEZAICAIFANGZHONGLEJIEDAO,HEZHAOWEININGDEJINGLILEISI,MUQIANYIXIECHUBANSHEBIANJIHAISHIZHIBOLINGYU“XIAOBAI”,GUERRONGMEITIYINGXIAOZHUANHUALVBINGBUGAO,SHENZHIKEYIYONGCANDANLAIXINGRONG。

高登棋牌  RENMINWENXUECHUBANSHESHEZHANGZHULI、CEHUABUZHURENSONGQIANGGAOSUJIZHE,YIQINGQIANQI,RENWENSHEDEZHIBOYOUZUOZHEYUBIANJIJIANGSHUQIBU,SHOUKANSHUJUBUCUO,DANZHUANHUALVBUGAO。SONGQIANGZONGJIELESANDIANYUANYIN: SHOUXIANMEIYOUZUOHAONEIRONGYUXINGSHIYIJIPINGTAIDETEDIANJIEHE,ZHISHIJIANDANDIJIANGXIANXIAJIANGZUO“BANDAO”XIANSHANG,DUZHEBINGBUNENGKANDAOSHITISHU,ZHANGSHIJIANDANYIDECHANGJINGSHEZHIYANZHONGYINGXIANGLELIULIANGZHUANHUALV;QICISHIHUANJIEDESHEZHIYEYINXUNXIANXIAJIANGZUODECHENGXU,XIANFENXIANG、HOUTIWEN,ZHIBOPINGTAIDELIULIANGJUYOUJIQIANGDELIUDONGXINGHESUIJIXING,MEIYOUJISHIHUDONG,LIULIANGKENENGJIUHUIDIUSHI;ZUIHOUJIUSHIZIYOUPINGTAIJIANSHEBUWANSHAN,DUZHEJICHUBORUO。

高登棋牌  WEICI,RENWENSHETUANDUIMASHANGFUPANZONGJIEJINGYAN,ZHIDINGLEXINDEZHIBOCELVE: SHOUXIAN,ZHIBOHUODONGYINGGAILEJIEDANGXIAYONGHUZHUYILIZIYUANFENBUQINGKUANG;QICI,YANJIUYONGHUSHIYONGPINGTAIDELEIXINGHETEDIAN;ZUIHOU,FENXICHENGGONGANLI,JIEHERENWENSHETUSHUSIKAORUHEMANZUDUZHEXUQIU,JIFA“QIANZAIDUZHE”DEZHUYILIHEGOUMAILI。

  ZAICIHOUDEZHIBOZHONG,RENWENSHETUANDUIZUOCHULEXIANGYINGDIAOZHENG。5YUE25RI,RENWENSHELIANHEKUAISHOU,YAOQINGDAOLEZHIMINGZUOJIA、YANYUANDENGYU《GUGONGLIUBAINIAN》ZUOZHEZHUYONGLIANXIAN。JIABINDEDUOYUANHUA、JISHIHUDONGYIJIFENGFUDEZHIBOJIANCHANGJINGBUZHIDENG,RANGZHEICHANGZHIBOSHOUHUOLEXUDUOGUANZHU,LEIJIGUANKANRENCITUPO1846WAN,YOUJIN13WANRENTONGSHIZAIXIANGUANKAN。ZAIHUODONGHOU5TIAN,《GUGONGLIUBAINIAN》YUEJUDANGDANGXINSHUBANGDI25MING,JINGDONGPINGTAIXIAOLIANGZENGZHANG6BEI。

  ZHAOWEININGYERENWEI,YINGXIAOHOUBUDUANFUPAN,YOUZHUYUTIGAOWEILAIYINGXIAODECHENGGONGLV: “ZHIBODAIYOUYUNQIDECHENGFEN,DANGAODENGQIPAIHAISHIYAOJINLIFENXICHUZHENSHIDEYUANYIN,ANSHIFUPAN,FANFUKANZIJIZHIBODELUXIANGYEHUIFAXIANHENDUOWENTI,KUAISUGAIJIN,YOUZHUYUGAODENGQIPAIJIANGLAIDEYINGXIAOGONGZUO。”

  数字化营销会成为常态

  RUGUOCHUBANDANWEIZHIBOZHUANHUALVBUGAO,NEISHIFOUKEYIXUANZESHANGYEDAIHUONI?SONGTIANDUICIBINGBULEGUAN,TARENWEISHANGYEDAIHUOXINGWEIZAIDANGXIASHIXIANLIRUNDEKENENGXINGJIDI,“SHANGYEDAIHUOJIYOUYANKEDEZHEKOUYAOQIU,YOUYOUGAOANGDEDAIHUOCHOUCHENG,CHUBANFANGHAIXUYAOCHENGDANSUOYOUDEWULIUCHENGBEN。”

  TAYIYITAOSHU200YUANWEILI,50%ZHEKOUXIAOSHOU,SHENZHIKENENGGENGDI,DAIHUODARENCHOUCHENG30%,WULIUCANGCHUCHENGBEN7%,ZUOZHEBANSHUI5%,YINZHICHENGBEN10%,CHUBANSHEZUIHOUDEMAOLISHI-2%,ERSHIJICHENGBENZHIHUIBIZHEIGEGENGGAO,ZHESUANJINGLIRUN,GENGSHICANBURENDU。“SUOYI,YIBANLAISHUO,XUANZESHANGYEDAIHUOBINGBUSHIWEILEDANCIDAIHUODELIRUN,ZHUYAOMUDEHAISHIGUANGGAO,WEITUSHUZUOYICIXUANCHUAN,BANGZHUQICHENGWEIBAOPIN。ERRUGUOXIANGYAOZAIZHIBOZHONGHUOLI,ZHUANMENDINGZHIYOUFUJIAZHIDEWENHUACHANPIN,BUSHIWEIYIGEHAODEXUANZE。”SONGTIANSHUO。

  SUIRANQIANFANGJIEGUOWEIZHI,CHUBANDANWEIHAIYAOJIXUQIANXING。DUIYURONGMEITIYINGXIAODEWEILAI,SONGQIANGRENWEI,SHUZIHUAYINGXIAOHUICHENGWEICHANGTAI,ZHEIBUJINSHIYIQINGDAILAIDEYINGXIANG,YESHI5GJISHUDENGDAILAIDEBIANLI。MAIXIAOMAIYEBIAODALELEISIDEGUANDIAN,DANTAYEBIAOSHIZHEIZHONGCHANGTAIBINGBUYIWEIZHEYICHENGBUBIAN,“WEILAIXINGYETAOTAIDIAONEIXIEMEIYOUZHENCAISHILIAOHEHAOHUO,ZHIHUIWANXUETOUDEMAIJIA,CONGWUXUDAOYOUXU,CONGNAOHONGHONGDAOZHENFANRONG,ZHEIJIUSHIYIZHONGHULIANWANGDEJINHUA。”

  LIAONINGRENMINCHUBANSHEMUQIANKAISHILEQUANTIZHIBODEGUIHUA,JISUOYOUYUANGONGJINXINGLEPAIBIAO,RANGDAJIADOUCANYUJINLAI。“JIHUIMIANQIAN,RENRENPINGDENG,BUPAICHUYIXIEMOMOWUWENDEYUANGONGTURANTONGGUOZHIBOHUOQILAI。SUIRANGENGDUODEYUANGONGJUEDEZIJIBUSHIHEZUOZHIBO,DANNENGZOUDAOXIANSHANGDEBIANJI,ZHUDINGYAOBIXIANXIADEBIANJIDUOYIZHONGXUANZE。”ZHAOWEININGSHUO。



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